The Yard is a concept store based in Kuwait, with a purpose to introduce innovative, unusual and designed products and highlight them as functional everyday products that still feel quite special. The Yard’s products range from homeware to bags, travel accessories, jewellery, magazines, books, stationery, cards, party supplies, and clothing. Some of The Yard’s most popular products are within the stationery, travel, homeware and party categories.
As of early 2011, The Yard’s physical location was established as part of a restaurant in the heart of Kuwait City. The space, branded as ‘Q at The Yard’, translates this online store into a tangible shopping experience. Managed and run by the same owners, Q at The Yard presents a multi-dimensional space that creatively integrates design, food and retail to present visitors with an overall “Eat.Drink.Shop” experience.
Apart from scouting and featuring innovative products by young local designers, The Yard works with international designers to customize items, specifically for the shop. The variety and selection of The Yard’s product lines is what sets it apart from other retail stores in the region.
Q at The Yard is located in Sharq, Jaber Al Mubarak Street, Al Shurooq Tower, opposite Dasman Complex. Opening hours are 7 days a week, 7AM – 11PM on weekdays and from 8AM – 11PM on weekends.
The Yard was co-founded as an online shop in early 2010 by graphic designers, Danah Behbehani & Ala'a Ali Reda. Back in 2010, the market in Kuwait lacked eccentricity in the products it offered. As a result, Danah and Ala’a worked towards introducing a unique shopping experience to the local and regional market.
In less than four years, Danah and Ala’a managed to expand The Yard’s product line to cater to its growing customer base by collaborating with a local cafe. The Yard’s launch into the market as a physical store was in the form of a lifestyle cafe and shop, branded as “Q at The Yard”. As an advocate of arts and collaborations, Danah and Ala’a continue to reconfirm Q at The Yard’s position as a haven for innovative and unusual products by organising themed events and regularly introducing new products, designers and displays.
The Founders continue to work with many international designers to customize items specifically for the shop and most of their products are produced in limited quantities.
Run by graphic designers, Danah and Ala’a are involved in keeping the “Q at The Yard” brand alive by continuously reinventing the space and introducing new products, menu items and collaborations.
If you are interested in featuring your products at The Yard or collaborating with the Founders for an event or product, kindly send an email to firstname.lastname@example.org.